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Retail executives thought that people would balk at higher prices for sustainable products.

But in fact, the opposite was true.

Woman posing behind a leaf

Consumers are ready and willing to pay more for sustainable products if they need to, as reported byForbes.

REN supports ocean and marine ecosystem health

RENappeared on the skincare scene in 2000.

One fan is Lady Amelia Windsor, model and third cousin of Prince William and Prince Harry.

The Golden Secrets oil next to lavender

She toldMarie Claire UKshe liked the product because “it has more natural ingredients.”

REN focuses on being zero waste.

Their rescue lip balm tube is made from a mix of recycled plastic and a bioresin made from potatoes.

The Outset products

And they’re supporting the E.O.

Wilson Biodiversity Foundation in their research on bee populations around the world.

Tata Harper Skincare has routine kits to help with various skin concerns, including anti-aging and clear skin.

Juice Beauty Stem Cellular Anti-Wrinkle Moisturizer

That provides benefits for those local communities, as well as the planet as a whole.

The company is also a member of 1% for the Planet.

And as members of1% for the Planet, Symbiome is helping environmental initiatives worldwide.

REN Ready Steady Glow Daily AHA Tonic

They’ve got everything from leave-in conditioner to styling gel to shampoo.

They’ve also partnered with Plastic Bank to help keep plastic out of the ocean and out of landfills.

OSEA Malibu is a carbon positive company

OSEA Malibuis more than carbon neutral.

Burt’s Bees products

They’re Ocean Positive with a certification fromSea Trees.

Sea Trees helps restore mangrove, kelp, and coral ecosystems around the globe.

Women putting on Tata Harper Skincare

Raw Elements products

Symbiome products

Innersense Organic Beauty haircare products

OSEA Malibu undaria algae body oil