If you haven’t heard the name Alix Earle, you may be living under a rock.

The TikTok sensation, who seemingly blew up overnight, is the new It-girl in town.

So what is it about Earle that has the world obsessed?

Alix Earle looking over her shoulder

Most can agree it comes down to her relatability and authenticity.

In December 2022, Earle had 1.2 million TikTok followers.

By the end of January, that number had soared to 4.2 million.

Alix Earle posing at an event

One user tracking her growth reported that Earle gained a whopping 600,000 followers in just six days.

So what is the secret sauce to Earle’s success?

It also comes down to her authenticity.

Alix Earle in graduation gown

Meanwhile, Earle isn’t trying to pretend that everything is perfect all the time.

People relate to her.

And it’s paying off, because her following doesn’t seem to be slowing down anytime soon.

Alix Earle showing her acne

She has a marketing degree from the University of Miami

Alix Earle can do it all.

“Little did I know these years would be the best years of my life.

“I just want to talk about the fact that [acne is] normal.

Tyler Wade smiling at Alix Earle

This time last year, I would cry probably three times a day.

I did not want to leave my house,” she said.

“[My] self-esteem was like -1,000.

Alix Earle smiling

I was so down bad, I never thought I would recover from this.”

And I feel like all my friends that I’ve been surrounded with have very clear skin.

I would always compare my skin to theirs,” she said.

Alix Earle posing with Hailey Bieber

“You are beautiful, your skin does not define who you are,” she said.

in rose petals on a bed.

Earle often posted videos of their time together, but Wade did not.

Alix Earle and Braxton Berrios

“We have been fighting for a bit.

I just was not happy with the way I was feeling.

He wouldn’t post me,” she explained in aTikTok Live.

Alix Earle with Ashley Dupré and Thomas Earle

and I was thinking, ‘Aw he’s going to post me.'"

Nah, she broke, I’m up."

“And as I got older, I realized that that’s not real.”

Alix Earle and Alex Cooper

“This is also not me convincing anyone to get a boob job,” she said.

“You should love yourself.

But if there is something you want to do for yourself, then do it.

Alix Earle

Don’t care about what other people think.”

How many people can say they’ve had Selena Gomez do their makeup for them?

“Why am I invited to this?

I don’t know,” she said in a"Get Ready With Me"video.

What is your life!"

She’s also been invited to star-studded events like New York Fashion Week and the 2023 Super Bowl.

However, a source toldPeoplethat the couple are not exclusive.

“Both have continued to keep things casual and have fun with each other.”

The pair first sparked dating rumors in May 2023 after they were spotted at Miami restaurant Sadelle’s together.

This caused quite a stir because Barrows was coming off arecent public breakup with reality star Sophia Culpo.

“Damn Alix stole Braxton from Sophia!”

“It had nothing to do with anything else.

It had nothing to do with anybody else for that matter.”

Earle went onTikTok Liveto establish where they stand, saying “Me and Braxton are good!

There is no tea.

We’re just not super serious.

We didn’t want that for the summer.”

The press lambasted Dupre, while Spitzer resigned from office and was left by his wife.

Dupre claimed she had no idea who he was at the time and insisted she did nothing wrong.

“If it wasn’t me, it would have been someone else,” she toldABC News.

“I was doing my job.

I don’t feel that I brought him down.”

“You stop and think, but that’s not who I am,” she said.

“And that’s not what I want to do.

I want to go after my music and do what I love.

And not lose track of who I am on the way.”

Earle and popular U.K.-based creator Madeline Argy are the online grid’s first two partners.

“2 blondes walk into a boardroom… the world is not ready!!!”

The pair were then spotted leaving a Hamptons nightclub together that night.

Celebrity gossip account Deux Moi posted the clip to its Instagram account, and fans were not happy.

That’s illegal."