One of these is the hit competition series"Rock the Block.

Discovery’s strategy is to pull out all the stops to promote the movie across its other media platforms.

“We are now part of the bigger Warner Bros. company exec Kathleen Finch toldVariety, noting some other planned promotional tie-ins with Food internet.

Cast of Barbie Dreamhouse Challenge

That wasn’t the only way that HGTV drummed up advanced interest in the series.

Among those influencers was Dani Dazey, who shared shots of the home’s vibrant pink entrance onInstagram.

Interestingly, Graham wasn’t the show’s original host.

Cast of Barbie Dreamhouse Challenge

In service of that concept, the pair custom-built a snazzy banquette for the dining room.

“I remember getting multiple 1986 Barbie Dreamhouses for Christmas because I’d told everyone I wanted it!”

said Sherrod, sharing one of her favorite Barbie memories.

Scene from Barbie movie

“I exchanged the extras for the Barbie Camper and a ton of Barbies and clothes.

In the series, the duo is pitted against Egypt Sherrod and Mike Jackson.

They’ll be pulling their inspiration from a different decade, striving to create a 1960s-style Barbie look.

Ashley Graham in orange

Ahead of the series premiere, Roth posted a video preview onInstagram.

As one might imagine, envisioning a bedroom fit for Barbie is no easy feat.

Creating a wild and wacky backyard suitable for Barbie and Ken to host barbecues will certainly take some work.

Egypt Sherrod and Mike Jackson

“Playing with Barbies was my after-school ritual for many years,” she told HGTV.

“I still have them all!”

To call these two HGTV veterans is putting it mildly.

Jasmine Roth and Antonia Lofaso

Pennington also has a personal connection to Barbie’s classic dreamhouse.

“It made me realize my imagination could become a reality.

“We had the best time helping with Barbie!!!!

Jonathan Knight and Kristina Krestin

Can’t believe we were there!!”

“This can’t be real life.

Speechless,” he gushed in a post onInstagram.

Brian and Mika Kleinschmidt

Brooks, of course, won the series' eighth season back in 2013.

Although how that translates to a Barbie design aesthetic is anyone’s guess.

May the best Barbie-ready room win!

Christina Hall and James Bender

Ty Pennington and Alison Victoria

Keith Bynum and Evan Thomas

Michel Smith Boyd and Anthony Elle

Jonathan Adler and Tiffany Brooks

Christian Siriano and Marsai Martin