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K-Beauty isn’t a fad.
Korean beauty products comprise a $13 billion industry in the U.S. (viaStatista).
If you’ve spent time exploring K-Beauty, you’ve probably run across the viral sensation Beauty of Joseon.
There are dozens of reviews on YouTube and hundreds of blogs devoted to the wonders of the brand.
The brand claims to be based on the ancient Korean approach to skincare known as Hanbang (viaPopsugar).
Korean beauty practices are centuries old and revered for timeless truths.
The traditional methods often get consistent results with a focus on hydration and clear skin.
There is no denying the success of K-Beauty products and Beauty of Joseon is helping to lead the charge.
Continue reading to learn more about Beauty of Joseon.
What is Hanbang?
The focus is on consistent and holistic wellness.
The goal is prevention, not reaction.
How does Beauty of Joseon apply Hanbang?
Beauty of Joseonapplies Hanbang with its ingredients.
These ingredients serve as the actives or backbone ingredients to complement the modern science of their products.
Rice bran water: Why is it good for your skin?
Rice bran has over 100 antioxidants to help eliminatefree radicals(viaAviva Health).
Free radicals contribute to the breakdown of molecules in cells.
This leads to cell mutations like cancer and is part of why skin ages in appearance.
But what can antioxidants do for your skin?
Since rice bran is an anti-inflammatory, it can help combat redness and irritation in the skin.
Ginseng root: Why would Beauty of Joseon use it?
According to Dongui Bogam, ahistorical Korean medicine book, ginseng has long been considered a powerful medicine.
The ancient record also listed ginseng as “shincho,” roughly translated as “of the gods.”
Plum water and green tea: How do they impact your skin?
Green tea is more than just a healthy afternoon pick-me-up beverage.
A2014 studyfrom Toxicologal Resource found that green tea waters used on the skin can increase moisture content and collagen.
Even further, it can help prevent the formation of new wrinkles.
Similarly, plum water which contains Vitamin C, another powerful antioxidant may offer moisture-retaining properties (viaWebMD).
A 1996studyfrom the Journal of the American Academy of Dermatology stated that Vitamin C may also help with hyperpigmentation.
Can bee propolis help your acne?
It’s hard to imagine that a bee product might be good to slather across your face.
Acne is often the result of bacteria that irritates pores.
Propolis can help scrub the face of acne-causing bacteria when used as an antibacterial agent.
Environmental factors that are usually not replicated by Western buyers contribute to this myth.
Does this mean that Korean skincare practices don’t work?
But buyers should consider all factors that go into achieving desired results.
Where should you start with your Beauty of Joseon collection?
Where should you start?
In a conversation with The List, makeup artistGabrielle Alvarezrevealed a love for the Relief Sun sunscreen.
“This sunscreen feels super elevated and arrived on my desk just in time for summer.
Is Beauty of Joseon right for you?
Ready to stock up?
The good news is that K-Beauty products are more accessible than ever.
