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However,“clean beauty"has also become a popular term that consumers look for.
Interestingly,Goopexplains that “clean beauty” is a fairly vague term that is not strictly defined.
It’s also important to note that clean beauty is not the same thing as natural beauty.
While some clean beauty can also be natural, they don’t have to be.
It’s also helpful to learn how different retailers use the term “clean.”
However, this has really allowed individual brands to market themselves and explain to consumers exactly where they land.
Clean beauty can reduce the risk of skin irritation or breakouts.
