And why wouldn’t they?

Remember the Budweiserfrogsfrom years ago, and more recently the Bud Light Dilly Dilly ads?

Or how about crying when the brand’sClydesdalesmade best friends with an adorable puppy?

Bottles of Bud Lite and Budweiser

Consider the decision to forego a Super Bowl ad for a second.

Choosing not to air an ad was not a decision taken lightly by any of these corporations.

Ending with the heartfelt promise by Budweiser to “See you at the game next year.”

screenshot from Budweiser “Bigger Picture” ad in lieu of Super Bowl ad

Seems like a marketing decision certainly worthy of celebrating with a cold Budweiser.