For so many of us, Jif is a staple.
After all, it’s America’s bestsellingpeanut butterby a considerable margin, according toStatista.
It’s hard to imagine Jif as anything other than what it is today.
But Jif hasn’t always been the reliable constant we know and love.
They made the recipe sweeter and added oils to make it appeal to a wider market.
Then they added the name Jif and sold it as a competitor to Skippy and Peter Pan.
The branding wasn’t always so minimal either.
It wasn’t this friendly fellow, however, who made Jif the top selling brand.
Jif peanut butter controversies
Jif has found itself at the center of a couple very spirited debates.
Are you someone who uses reaction gifs or jifs?
They even have a GIF pronouncer tool on theJIF site.
Like your controversies to be a little more occult?
In 2016, Jif became the subject of a Mandela Effect conversation, accordingInsider.
He died in 2013.
In Jif’s case, a bunch of people are certain that Jif was once called Jiffy.
“Jif was never named Jiffy,” said a spokesperson of Jif’s parent company J.M.
Turns out, Jif is more mysterious than it may have seemed.
