For 70 years, the name Adidas has been synonymous with the world of sports.
Headquartered in Herzogenaurach, Germany, Adidas currently employs over 57,000 people,according to Adidas' website.
In 2018, Adidas Group produced over 900 million units of sportswear and other products.
Here’s what you better know about the behemoth sports brand.
Adolf Dassler was born and raised in Herzogenaurach, Bavaria, according toa timeline on his memorial foundation website.
After serving in World War I, he produced his first sports shoe in his mother’s washroom.
Joining forces with brother Rudolph, they formed Dassler Brothers Shoe Manufacturers.
Together, they began producing soccer and running shoes.
Both brothers joined the Nazi party in 1933, according toSpiegel Online.
They continued operating the business until 1948, when the brothers had a major falling out.
In 1948, brothers Adolph and Rudolph Dassler split due to “irreconcilable estrangement.”
The repercussions of their separation had a lasting global effect and split their town in two.
Given that the brothersreportedly never spoke again, clearly Adidas has always been about crushing the competition.
The Beastie Boysfollowed suit, sporting mostly Adidas for years.
FromStan Smithsto theCampusshoes, kicks of all Adidas collections have been amplified by their association with music.
And it wasn’t just hip hop.
Artists likeOasisandGwen Stefanifrequently don the brand.
It looks like the company’s investment in and attention to music isn’t going anywhere anytime soon.
While partnerships have grown in recent years, we continue to have two-way conversations with talent."
No one yet knew just how wildly successful the partnership between Adidas and Kanye West was to become.
Since then, the collaboration has influenced the entire industry (despite somequestionable behavioron behalf of the star).
It was released in tandem with an open letter to Adidas employees and communities across the globe.
Adidas takes the topic very seriously and has made much progress when it comes to accountability to the planet.
Adidas places a high importance on human rights
Adidas is serious abouthuman rights.
However, there arereportsof factory worker mistreatment by the brand in recent years.
Adidas also places great importance on standing with and supporting the LGBTQ+ community.
In the 1932 Olympics, a runner in Dassler Brothers shoes won a bronze medal.
The international notorietyset the stagefor the successful launch of Adidas after World War II.
While this is patently false, the sentiment rings true for Adidas.
This secured Adidas a prominent place in soccer moving forward.
The company employs creative methods to raise funds like the sale of specific products for certain issues.
The branddesigned a shirtto fundraise for Southern California schools and rebuilding efforts in Haiti.
Adidas also works to aid refugees.
Base level models come in pretty cheapat $35 a pop.
Adidas’store locatoron the brand’s website can be used to find a store near you.
China has become Adidas' second largest market behind Western Europe.
The massive addition of stores would bring the grand total of Adidas locations to 12,000 stores in China alone.
It is super simple to sign up, and the program tracks your customer history.
it’s possible for you to earn points for every Adidas purchase.
