The beauty world has come a long way from mocking celebrity attempts to create unique beauty brands.
There’s no denying that the beauty scene is becoming saturated with celebrity brands.
However, with so many success stories, fans are consistently excited about the prospect of new celebrity brands.
So, it only made sense for her to launch a skincare brand!
However, she turned to her friends and beauty brand owners Jen Atkin andinfluencer Hyram Yarbrofor advice.
It was through their reassurances that Bieber gained the confidence needed to pursue the project.
As Bieber explained to the outlet, her priority with “Rhode” is hydration.
She wants the products to feel “cool and attainable” (via Allure).
She added, “I’m hoping that people get their hands on it and they absolutely love it.
But if they have feedback, I want to accept that as well.”
