Despite new color palettes and techniques, one rule remains true: Placement matters.
But how can you follow proper placementandexperiment withnew makeuptrends all while also honoring your natural eye shape?
Before you consider the following eyeshadow placement tips, you should firstdetermine your eye shape.

One simple yet impactful technique is to apply a light color to the inner corner of each eye.
This technique isn’t for everyone, though.
Still, these eyeshadows tend to work best when used sparingly and when placed on your lids only.

Your eye shape is also key here.
Katie Levy, a pro makeup artist for Trinny London, recommends the opposite technique for hooded eyes.
“Work from the inner corners, patting and blending outwards.

One placement of shimmery shadow will work for everyone no matter your eye shape, though.
A pearlescent shade placed directly below your brows will make them more defined and pop.
Gold eyeshadow tends to work best on the lid or lash line only,Allureadvised.

This boosts the color’s eye enhancement potential without creating an overbearing, glittery mess.
If you’re new to gold eyeshadow, consider starting off small.
Don’t be afraid to experiment with dark metallics, though.

Feel free to experiment with different metallic shades and intensities.
“For more detail or higher saturation, choose a densely bristled brush to help apply shadow with specificity.
For high-shine metallic formulas, your finger can be an excellent tool to burnish on shadow.”

Cosmopolitanrecommends applying the darkest of your matte shades to the outer corners of your eyes.
This will help elongate and lift your eyes.
Such techniques are especially helpful for round eyes because they can make them look longer.

To finish the look, apply lighter colors along the rest of your lid.
you’re free to buff the lightest color to your crease and back towards the dark matte shade.
Doing so helps to add definition to your eyelid.

you could also use this placement technique for mono-lids.
