Hallmark Channel’s holiday romance movies are not just for the holiday season anymore.
According to a press release from Hallmark Media, Merry Movie Week 2023 begins on Friday, June 23.
Then, on the same channel, holiday movies will play each night starting at 7 p.m.

ET from Monday through Friday, June 30 (viaFuton Critic).
The Hallmark Channel will air holiday movies in July
Celebrate Christmas in July with two magical premieres!
Unwrap#ARoyalChristmasCrushwith@MzKatieCassidyand@stephenhuszar+#TheChristmasRebootwith@littlelengiesand@Corey_Sevier.

For twelve hours a day, from 10 a.m.
ET to 10 p.m.
ET, the channel will air holiday movies.
The movies played July 1 through July 4 will be a selection of fan-favorite Hallmark films.
The movie premieres on July 8, 2023 and stars Katie Cassidy and Stephen Huszar.
Cassidy plays Ava, a new employee at the Royal Ice Hotel.
Huszar plays her love interest, the Royal Prince.
The second new release for Christmas in July 2023 is “The Christmas Reboot,” premiering July 15.
A classic careful-what-you-wish-for story, this film stars Vanessa Lengies and Corey Sevier as married couple Renee and Aaron.
Lengies and Sevier have starred together before in Hallmark’s 2020 movie, “Heart of the Holidays.”