That sounds good, right?

That’s not the American dream."

Renters, especially low-income households, just can’t afford the housing anymore.

Chip and Joanna Gaines posing on the red carpet

They also come to shop.

The Gaines' have also, in effect, rebranded the city in a big and positive way.

But it doesn’t sound like it’s all been worth it for all longtime Waco residents.

Magnolia Market in Waco, Texas

Line of customers at Magnolia Market