For the 2023 football season, the NFL has entered its Swiftie era.

Sales of Kelce jerseys and viewership quickly skyrocketed, and this romance seems to be taking off too.

Here’s everything we know about Hollywood’s newest couple.

Taylor Swift posing

Unfortunately, things didn’t go as planned.

The special bracelet that Kelce had hoped to give the singer included his digits on it.

… asking for a friend."

Travis Kelce and Taylor Swift

Kelce joked that he took the rejection personally, but big brother Jason offered up a simple explanation.

“She probably just hasn’t gotten over the Super Bowl.

She’s a big Eagles fan,” he said referencing the Eagles' shocking loss to the Chiefs.

Jason Kelce and Travis Kelce waving to crowd

After the Philadelphia Eagles defeated the Minnesota Vikings, Jason was interviewed alongside Eagles Quarterback Jalen Hurts.

“I’ve seen these rumors.

I cannot comment,” Jason replied with a laugh.

Travis Kelce wearing sunglasses

“Travis has been into Taylor for a while and definitely has a crush on her.

Things may not have been official just yet, but the two were getting to know each other.

He knows how much he’s needed and that he’s The Man,” Schefter said.

Jason Kelce and Travis Kelce hugging

He looks like he’s Ready For It."

The Swift references during the sports coverage were only getting started for Kelce.

NFL commentator Rich Eisen got in on the action.

Taylor Swift and Travis Kelce

His highlight reel included a total of seven Swift song titles dropped.

Viewers found it hilarious and so did Kelce.

The Kansas City Chiefs star commented on Eisen’sInstagram Reel.

Taylor Swift and Travis Kelce

“Well played Rich … Well played,” Kelce wrote with a laughing emoji.

“I give a shot to keep his business kind of his business, stay out of that world.

It may have not truly been official, but it’s all the confirmation we needed.

Taylor Swift and Travis Kelce holding hands

The NFL star started off by joking about the kerfuffle his brother due to his confusing answers.

“Everyone c’mon stop asking my brother about my love life,” he said.

[timestamp 1:54:15] Travis decided to give a little insight into his possible connection with the pop star.

Travis Kelce looking up

“I threw the ball in her court,” heexplained.

“I told her, ‘I’ve seen you rock the stage at Arrowhead [Stadium].

A source close to the two toldPeoplethat they haven’t defined their new relationship just yet.

Travis Kelce and Taylor Swift holding hands

One person who seemed to approve of the romance was Kelce’s mother.

“Donna likes Taylor and thinks she’s very sweet and down to earth,” another source revealed.

The two enjoyed cheering on the Kansas City tight end during games with one another.

Cameras couldn’t get enough of Swift at Kansas City games and reporters couldn’t stop talking about it.

The official NFL accounts got in on the action and were dropping Swiftie-related content to appease their new fanbase.

Although it was in good fun, many found it excessive.

On “New Heights,” the Kelce brothers revealed that they were also getting tired of the spectacle.

“Is the NFL overdoing it?”

Jason asked his younger brother.

“I think it’s fun when they show who all is at the game,” Travis answered.

But at the same time, they’re overdoing it a little bit for sure … especially my situation.

I think they’re trying to have fun with it.”

Jason advised the NFL to tone down the celebrity coverage at the games.

The NFL responded to the feedback with a statement toPeople.

The league also explained that their coverage still heavily focuses on the actual football.

“It comes with it,” he said about the paparazzi.

“You’ve got a lot of people that care about Taylor, and for good reason.

Just got to keep living and learning and enjoying the moments.

Despite the recent lack of privacy, Kelce is still in good spirits.

Later that night, the two made surprise cameos on “Saturday Night Live.”

The outing came just as Kelce had a break in his busy NFL schedule.

After their “SNL” appearances, they arrived together at an afterparty and onlookers observed them getting cozy.

“They were always connected throughout the night,” a source notes toldPeople.

“They were super comfortable with each other.

They were very cuddly; they weren’t awkward.

She was really comfortable with him, and he was a total gentleman.”

As the two mingled separately, Kelce reportedly kept checking in on his rumored lady.

As their romance heats up, fans can expect more Swift appearances at Chiefs games.

“He jokes she is his good luck charm,” a source told Page Six.

PerPeople, the two left the game holding hands.

The Lover era lives on.