Paige Mycoskie created the brand steeped in the casual, sun-softened mood of the California surf scene.

In short, she was all-in on the aesthetic, which seamlessly channeled her personality.

But it’s always good to peek behind the curtain.

Woman wearing Aviator Nation clothing

So, is Aviator Nation’s California lifestyle brand worth it?

Founder Paige Mycoskie prioritizes manufacturing in the United States.

“I do my best to contribute to my country and to take care of my team.

Models wearing Aviator Nation clothing

Aviator Nation will always be a made in America company.”

The rest comes out of her potential profit.

Still, the businesswoman is always up for a challenge.

Models wearing Aviator Nation clothing

Ultimately, we can’t help but feel that this brand is worth the hype.