For example, R&B duoChloe and Halle partnered with Neutrogena for their skincare routines.

The brand is Legend’s head-first dive into the world of skincare.

His passion for providing affordable and nourishing products for melanin-rich skin dates back to his childhood.

John Legend smiling

Legend decided that he would offer an extra-moisturizing line that prioritizes the needs of darker skin.

He collaborated with Naana Boakye, MD, of Bergen Dermatology to create Loved01, according toCosmopolitan.

He certainly has stood by that goal, as Loved01 products are below $15 in price.

Black woman smiling with clear skin

Black woman applies skin care product