The Parisian fashion house was founded in 1948 and gradually rose to become a symbol of French luxury.

It’s fallen relatively under the radar in recent years, generally speaking.

Naturally, TikTok has played a key part in making Longchamp chic again.

Woman on phone

I never have to worry about it getting damaged and you’re able to’t beat the spaciousness."

The shapes may be timeless, but it’s the colors that really make Longchamp bags pop.

The sophisticated and understated luxury of the designs is partly why Longchamp bags are blowing up on social media.

Close-up of red Longchamg bag

Lin also stated that she believes Longchamp is “flawlessly delivering what today’s consumers desire.

So, the next time you want to buy yourself something luxuriously timeless, look to Longchamp.

Woman holding Longchamp bag