Unsurprisingly, there are plenty of stars who are sticking with Hallmark thanks to its much kinder ethos.

Macfarlane, who’s openly gay and has starred opposite Bure, has opened up about the controversy.

So I’m adding to the canon."

Luke Macfarlane smiling on the red carpet

But, it’s also easy to wonder what he thinks of the drama.

Macfarlane filled in the blank with “Maven?

Macfarlane acted opposite Bure in 2018’s popular Hallmark romcom “A Shoe Addict’s Christmas.”

Luke Macfarlane smiling on panel

I think that we all deserve a place in the media, in the film world.”

It’s safe to say that Hallmark agrees.

When asked if things were becoming more inclusive, Macfarlane told The Hollywood Reporter, “They certainly are.

Luke Macfarlane smiling on the red carpet for hallmark

Hallmark is absolutely making efforts to create queer content, and I applaud them for that.”

I think they’re doing that not just for the press.

There’s an audience there, for sure."

Perhaps this means even more stars will be flocking to the web connection.

He joked, “It’s getting very competitive.”