Did you know that the average 30-secondSuper Bowl commercialcosts upwards of $5.5 million?

However, it seems that not every company got the memo about the formulaic Super Bowl advertising style.

They say all press is good press, right?

Super Bowl LV game action

As expected, Twitterseems to agree.

“Oatly with the worst commercial in super bowl history,” tweeted one user.

unironically for probably the next week."

Oatly ad, Wow No Cow

We’re starting to wonder if that was Oatly’s intention all along.