Just as with everything Rihanna does, the company was a colossal success.
After its first year on the market, the company’s revenue reached over $550 million.
According toForbes' estimation, Fenty Beauty was worth $2.8 billion by the summer of 2021.
Rihanna’s fierce stage presence, distinct music, and unparalleled talent generated her popularity as a performer.
But her die-hard music fans aren’t the only reason the makeup line was so successful.
Rihanna has made the brand a champion of diversity.
Today, the brand’s Pro Filt’r foundation can be purchased in over 59 shades.
Everyone and their mother, evencelebrities too, wear and love Rihanna’s Fenty Beauty makeup.
For some, Rihanna’s venture into makeup might have caught them off guard.
However, Rihanna has been a makeup fanatic for her entire life.
Her mother, Monica Braithwaite, worked as a perfume and makeup salesperson.
Rihanna toldHola!that Braithwaite was her number one role model for all things beauty.
The superstar gushed, “My entire concept of beauty came from her.
I was always so intrigued there.
I wanted to dress like her.
I wanted to look like her, do my hair like her, do my makeup like her.”
Apparently, though, her mother didn’t want any of those things when Rihanna was young.
Rihanna explained toInStylethat her mom didn’t let her touch makeup when she was younger.
She laughed, “Lipstick in Barbados?
Not unless I was a bridesmaid in a friend’s wedding.”
Although, once Rihanna was in the spotlight, she plunged into the makeup world.
From that point forward, the superstar says she became obsessed with makeup.
Very soon after her introduction to makeup, Rihanna’s career as a singer began.
But makeup also became a huge source of joy and expression for her.
