“In many cases, a higher-priced lipstick will outperform its drugstore client.”

Then there is the cost of packaging, which Griffin admits is what often draws the customer.

Like most of us, he’s even put packaging ahead of what’s inside when considering a product.

lipstick testing

So what is the priciest lipstick in the world?

but a check of H Couture’s site hit a dead end.

We hope their (former?)

expensive lipsticks

client doesn’t have a difficult time sourcing refills.

red lipstick