Lana Del Rey has had one of the most interesting music careers in recent memory.
Practically dead was Elizabeth Woolridge Grant and born was the sultry, West Coast native Lana Del Rey.
But why did she change it?
She changed her name to create cohesion in her work.
Now, her name matched that.
She toldBritish Voguein 2011 that Lana Del Rey “sounded gorgeous coming off the tip” of her tongue.
She described it as evoking the “glamour of the seaside.”
Del Rey’s efforts weren’t for naught.
Her career is one that is distinct in tone and in message.
She’s consistent, and her brand has been solidified for a decade.
