“I’m thinking about freedom.
Because all I want is for people to be free to be whoever they want to be without judgment.
Here, we’re taking a closer look at the stunning transformation of Anitta.
From the moment Anitta was born, the odds were against her.
“I used to say, ‘When I’m old, I’m going to get rich.
We’re going to have a pool.
We’re all going to be at the pool.’
Everyone was like, okay.
They didn’t want to disappoint me, but they knew that was not even close to being real …
But I was so sure.
I could tell.”
Anitta toldInStylethat she knew she wanted to become a performer when she was just a year old.
She would often show her mother spots in Brazil where was certain she would perform one day.
But Anitta stands by the genre.
But still, she continued to perform her music.
“I was afraid of him,” she said through tears in the first episode of the series.
She added, “It was only recently that I stopped blaming myself for what happened.”
Anitta felt guilty for the incident for years to come, but figured out ways totransform her traumainto success.
That’s how.”
She later explained to InStyle exactly what the Anitta persona is all about.
I can give direction to my employees and my team.
It was hard to get into higher education but my mum was always my shining example.
I use it in my work all the time."
But first, Larissa de Macedo Machado needed to give her alter-ego a stage name.
It wasn’t necessary for her to be only one woman."
After her image and persona were both carefully crafted, Anitta got to work.
While there, she spent time vigorously networking and marketing the voice and image of Anitta the singer.
By the end of the year, it became Brazil’s most-watched music video of 2013.
As far as what Anitta feels garnered her all of the attention and success?
“People love to complain: ‘Oh, this person’s so vulgar.’
But that’s what they like.
Besides everything, I’m also a businesswoman.
I’m an artist.
I know how to get on stage and make everyone jump, make everyone do what I want.
I know it sells.”
The following year she dropped another album titled “Bang!”
whose namesake single brought her global success.
When it came to language, Anitta was ahead of the game.
If you put that in a quote, a million clicks.
“Journalists and members of the public were sometimes very judgmental,” Anitta toldNumeroin a 2022 interview.
“Brazil is a very conservative country, even if this is a totally hypocritical attitude.”
She added, “Many Brazilians hide what they really do so you can project a virtuous image.
That can turn out to be very dangerous.
By insisting on honesty, by remaining authentic, I’ve gained credibility in Brazil.”
“It already changed so much in Brazil,” she told InStyle about favela funk.
In late 2022, Anitta was hospitalized.
“I spent months in the hospital.
Nobody could figure out what I had.”
After working with a spiritual shaman, she “came back completely changed.”
“Anitta is the opposite: outspoken, exposing myself.
I think it’s two completely different people and I used to struggle with that.”
She added, “It [used to be] two sides of my brain fighting with each other.
I learned how to make them communicate.”
I’m a good example of that."
