Orangetheory has found fans around the world because no two workouts are the same.
The popular concept is also rooted in technology and speaks to your inner competitive athlete.
So what else is there to know about the company?
Here’s the untold truth of Orangetheory Fitness.
Maybe you’ve heard muscleheads at your local gym gloating about their afterburn?
Well, that’s essentially what EPOC, or post-exercise oxygen consumption, is.
This is where the Orangetheory premise of the five heart rate zones comes into play.
The first zone is the easiest, while the fifth is the most intense and will probably feel uncomfortable.
The infamous “orange zone” is the fourth zone.
These sections will be interlaced with bodyweight and conditioning exercises, as noted by theOrangetheory website.
And it likely keeps boredom at bay, too.
This is because Orangetheory also follows the high-intensity interval training (HIIT) format, according toVox.
Put simply, HIIT features moments of intense exercise and moments of rest or less physically demanding movement.
These are points awarded for each minute you spent in the red or orange zones.
Growing up in Niagara Falls, Latham’s father was a dedicated football coach at a local high school.
At university, Latham studied physical education and physiology.
After graduating, she later became a fitness director at a “high-end spa in Florida.”
But one day in 1996, she was called into her boss’s office and received devastating news.
“I was the ‘it person’ in fitness,” she recalled toKnow Your Value.
“Of course, then I lost everything.”
She noted that she “really didn’t know what I was going to do.”
Fortunately, this experience would eventually lead her to creating Orangetheory Fitness.
According toFranchising.com, her son, Evan, would go on to become an Orangetheory franchise owner!
“And then eventually, I opened up this little 1,100 square-foot space, and it exploded.”
Her venture Ellen’s Ultimate Workout quickly became a local phenomenon and landed her in newspapers and magazines.
Not only was she receiving attention in the media, but her clients were raving about their results.
This is because Ellen’s Ultimate Workout utilized the same premise that has made Orangetheory an international success story.
Find what excites you.'"
And that was just eight years after Orangetheory first opened its doors!
In 2020, Orangetheory was listed at No.
9 onEntrepreneur’s Fastest Growing Franchise list.
ToNBC News' Know Your Value, Latham proudly revealed that the company serves more than one million members.
Oh, and you also need to already have a net worth of $500,000.
Ready to get started?
Your initial franchise fee will be around $42,500, though it could be higher.
As for the fitness equipment like treadmills and weights?
That’s going to set you back some $100,000.
So, people may have been wondering aboutthe truth about going to the gym after quarantine.
“This is temporary and a little challenging, but hey we tackle challenges.
We can tackle masks too,” the company said.
On July 9, 2020, co-founder and creator Ellen Latham announced onInstagramthat over 1,000 studios were back open.
It seems that certain fitness professionals like Brown were actually being approached by the brand on social media.
Brown toldPopSugarthat a representative from the company reached out to him before they opened their doors in St. Louis.
Trainers are reported to make up to $40 an hour, according toIndeed.
“The pay is amazing,” Brown toldPopSugar.
Brown added that another major perk is receiving the brand’s merch to wear while you teach all free!
But some stars have opened up about their love for the gym.
Thestunning Christina Ansteadof HGTV showsFlip or FlopandChristina on the Coasthas previously stated her love for the Orangetheory exercise format.
“I discovered Orangetheory and I’m totally hooked!”
she toldPeople(viaExtra) in 2017.
It goes by super quickly and is always challenging.
And it helped to get me in the best shape of my 30s!"
Other notable fans of the gym include members of the New York Yankees.
The formerDancing with the Starsco-host became an ambassador for the fitness chain in 2016, as noted byClub Industry.
