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Usually, these love letters go unanswered, but one coastal grandma has replied loud and clear.
The effortless air of the aesthetic comes from pushing back against the salty tide for decades.
So, over time, a CG carries herself as smooth and polished as a piece of sea glass.
Coastal grandmother is often referred to as an “aspirational lifestyle” trend, which seems spot-on.
We tip our straw hats to the women who’ve paved this path with linen and cashmere.
The news headlines come in waves, folks, and it can grow tiresome.
The result is a curated list that even the CG-famed filmmaker Nancy Meyer would use as mood board inspiration.
MaryKathryn Arthur is a Lead Stylist atShort Story, where she creates customized style boxes for petite women.
Okay, let’s do this!
These loafers are a dreamy creamy color that pairs well with pretty much everything.
See that mini platform sole?
Well, it’s a CG-approved height as well a little extra, but still modest and comfortable.
Price:The Franco Carolynn 5 Loafer is available at Franco Sarto for $79.99.
Social Media Highlight:The Carolynn 5 Loaferis one of the brand’s most popular styles.
If you’re unsure how to care for cashmere properly, you’re not alone.
Price:The Oversized V-Neck Vestis available at State Cashmere for $150.
And, yes, they’reudderlyadorable.
So laborious, right?
All that zipping and unzipping; enough already.
Ease into the chill CG life with a pair of flowy, pull-on capris.
Amazon customers have vetted this pair and ranked it #5 in Women’s Casual Pants and Capris.
Price:ECUPPER Elastic Waist Cropped Pantsare available on Amazon for $26.98.
Social Media Highlight:TikTok user @krista.lavrusik posteda videodedicated to coastal grandmother pants.
With more than 58,500 views, it serves as a happy-go-lucky reminder that CG life is the best life.
Your soiree is in T-minus four hours, so there’s no time for a wardrobe change.
Well, these relaxed-yet-graceful overalls are up to the task.
It’s no surprise they’re the no.
1 best-selling in women’s fashion overalls on Amazon since they come in 14 colors.
This aesthetic “is both sophisticated and laidback,” so you’re free to skip the over-thinking.
Instead, go with the flow and “channel colors inspired by the coast and nature.”
Price:TheYESNO Baggy Cotton Overallsare available on Amazon, starting at $20.98.
Forget collecting seashells, stockpile these affordable bucket hats instead
Who are we kidding?
We’re not giving up seashell collecting.
But we can still joyfully stockpile these paycheck-friendly bucket hats.
Styling Tip:NYC-based stylist Liv Schreiber shared with us a valuable reminder.
She mentioned that quality is a worthy splurge, but the CG life doesn’t need to be expensive.
Instead, focus on the lifestyle and things like visiting the farmer’s market.
Price:TheCHOK.LIDS Frayed Bucket Hatsare available on Amazon, starting at $13.99.
We added another “like” toher post, which has already racked up close to 85,000.
Price:TheHanson Flax Linen Shirtsare available at Crescent for $90.
Social Media Highlight:The brand’sInstagram highlightsshared features by Coveteur.
Price:TheAMOR SPES Natural White Sea Shell Earringsare available on Amazon for $13.99.
Heradvice on CG jewelry, which has been viewed nearly 30,000 times, includes wearing pearls and natural materials.
So, these pearly sea shell earrings achieve her goal of “simple elegance.”
Look what the tide brought in hand poured candles!
Embracing this coastal-inspired aspirational style inherently comes with a love of nature.
Plus, the glass is reusable as a votive holder brilliant!
Price:TheSea Change Sandbag Candleis available at Mersea for $29.
Price:TheJute Messengeris available at Mersea for $88.
Plus, the brand is so darn coastal-cool that even the seaside experts @Capeology follow along onInstagram.
Plus, it’s well-loved by customers.
One reviewer raves, “This tinted moisturizer is the best I’ve ever tried!”
Price:TheBetter than Bare Tinted Moisturizeris available at Laura Geller Beauty for $34.
Social Media Highlight:Laura Geller Beauty has 390,000 followers onInstagramand features a dedicated campaign with modelPaulina Porizkova.
Among the 3,300+ Amazon reviews, customers often note the level of detail.
Styling Tip:The Amazon reviews include multiple photos posted by customers serving up some serious coastal grandmother know-how.
Take a cue from them and wear this botanical beauty on its own or even over capris.
Perfect for walks along the boardwalk, gardening, or grabbing some late-morning crepes.
Price:TheMinibee Embroidered Linen Dressis available on Amazon, starting at $41.99.
Well, it’s straight from Meyers' film “Something’s Gotta Give.”
Price:TheGnpolo Lightweight Summer Cardiganis available on Amazon for $29.99.
Social Media Highlight:Even Nancy Meyers has shared the now-iconic Diane Keaton photo onInstagram.
“It’s perfect for walking on the beach or just going on a stroll.
So, this sand dune-inspired maxi skirt is a sure thing.
Price:TheFree Flow Skirtis available at Fara Boutique for $91.72 (75.00).
Social Media Highlight:The brand’s stunningInstagramfeed has over 60,000 followers and features its many earthy tie-dye options.
Then, maximize the impact by sending a quilled card.
Quilling is the labor-intensive art of rolled paper shapes, but the efforts are worth it.
So much so that 3.7 million people have viewed thisquilling tutorialon YouTube.
Styling Tip:Fresh blooms are central to the lifestyle.
The flower professionals atBouqsagree that CGs love to “spend time maintaining their flower or vegetable garden.”
Knowing that coastal grandmothers appreciate artisan crafts, opt for notecards that offer both flowers and craftsmanship.
Price:TheQuilled Decorative Floral Note Card Box Setis available at Quilling Card for $30.
Plus, the neutral color is 100% CG-approved oh, and it’s only $4!
We agree withThe Guardianthat handheld fans are about to have their moment and complement any summer look.
Price:The Carved Wooden Fan with Organza Bag is available at Pearl River Mart for $4.
Social Media Highlight:The much-loved Asian market has multiple NYC locations and over 20,000 followers onInstagram.
It’s a perfect oversized piece with some fringe benefits along the hem.
Styling Tip:The best part of this Baja hoodie is its balance of casual coastal aesthetic and neutrality.
Price:TheParadised Baja Fringed Striped Cotton Hoodieis available at Net-a-Porter, starting at $187.50.
Hidden inside this CG lifestyle must-have is an adjustable Velcro band to ensure the hat fits properly.
So, that salty coastal breeze won’t have you chasing your hat.
Price:TheFURTALK Straw Travel Hat with Foldable Brimis available on Amazon, starting at $24.99.
Social Media Highlight:Oversized, natural fiber sun hats are definitely having a moment.
Vogue’s The Get has them peppered throughout its IG feed in all shapes and colorways.
Thisjazzy red onehas over 6,700 likes so far.
I think this is it.”
“Get white, off-white, and khaki-colored pants to pair with your tops and button-downs.”
Price:TheAiry Wide Leg Pantsare available at Gap for $59.95.
As it turns out, one of the brand’s YouTube commercials also has upwards of 3 million views.
Host an authentic coastal seafood bake if you want to channel your inner Ina.
It includes the seafood, corn, and seasoned butter.
It arrives in a heavy-duty foil pouch, that goes right on the grill or fire pit!
Price:TheMaine Shore Seafood Bakeis available at Harry & David for $119.99.
So, take off that apron, and sip astrawberry jalapeno spritzer!
So, we’re ready to linger long into the night with some easy tapas and twinkling lights.
Price:ThePlace & Time Summer Wicker Solar Lanternis available at JOANN, starting at $14.98.
This dinnerware looks like something a master potter created but is nearly indestructible.
Plus, its watery teal and blue colors will help create a breathtaking tablescape.
The set includes four dinner and salad plates as well as bowls.
Styling Tip:Your CG dinner party should never feel stuffy or formal.
Instead, opt for the low-key elegance found in thetablescape inspirationthat Pinterest user Fabiana showcases for her 115,000 followers.
Price:TheRadiance Teal Twelve-Piece Melamine Dinnerware Setis available at Riverbend Home for $67.32.
The brand has 38,800 followers who use the home goods to create memorable aesthetics for the backyard and home.
What’s the coastal tablescape mood board say?
These placemats offer the look of chambray plus tonal stripes in contrasting white and light blue.
They’re dark enough to forgive small spills and 100% washable cotton if the rose goes astray.
So, swap in these chambray-inspired placemats and set the table!
Price:ThePlace & Time Summer Striped Woven Placematis available at Joann, starting at $4.49.
Social Media Highlight:Generally, a coastal grandma will pluck some fresh flowers from her extensive gardens.
But if you have just a few succulents, you’re free to always substitute some almost-real-fauna.
JOANN has a vast selection, like the hydrangea and summer florals seen in the chain’s Facebook post.
Elegant ease is a seaside breeze in this one-shoulder wonder
Oh, this ol' thing?
It’s just a casual romper, the color of the Aegean sea, NBD.
This jumpsuit is on the sexier end of the CG spectrum but still rocks that signature wide-leg look.
She goes on to say, “Not cheap at all.
So elegant, sexy, and comfy.
Sign me up for another color!!!”
Styling Tip:Once again, we’re looking to the real-life customers for inspiration on this one.
Price:TheANRABESS Summer One Shoulder Wide Leg Jumpsuitis available on Amazon for $41.99.
Welcome, coquettish coastal grandma!
Plus, they bring an understated wink of class to your linen-clad lineup of wardrobe options.
Styling Tip:“Wear a signature stack of gold jewelry,” suggests Thread stylist Millie Rich.
Then, maximize the look by opting for calming colors inspired by nature.
Price:TheLamill Enamel Huggie Earringsare available at Leeada Jewelry for $85.
People are also surprised how much it holds, with one fanwriting, “Loving this purse!!
It can complete lots of outfit choices, and the price wasn’t at bad at all.
It’s got plenty of space on the inside, and it closes securely.”
Price:TheObosoyo Straw Handbagis available on Amazon, starting at $19.54.
First of all, we’re jealous.
That aside, this under $20 option is a stellar stand-in!
If you only invest in one coastal grandmother dress, this is the one
Oh, Madewell!
Look at what you’ve gifted to the world this time the Goldilocks of linen dresses.
“Invest in three to four great pieces that will take you through the summer and into the fall.
A timeless well-made dress will take you far!
Layering your core pieces will work when the mornings get brisk, and the leaves start to fall.”
Price:TheLinen-Blend Sophia Mini Dressis available at Madewell for $118.
It’s also a great place to get layering ideas to usher this cute dress into fall.
And this lilac-colored option features cashmere from Scottish Cashmere House Todd & Duncan.
Price:TheEyelet Crewis available at Frances Austen for $295.
Bold tortoise shell sunnies are a must-have!
Price:TheCenter Stage Sunglassesare available at Peepers for $29.
EvenOprahshows them the love online!
Of course, we can’t get over the zig-zag trim work and delicate details!
Price:The Short Sleeve Leisure Shirt is available at Band.Do for $48.
Plus, Quince prides itself on making luxe-leaning fashionmore financially accessible.
So, feel free to swap the top and shoes based on your mood.
Price:TheChiffon Pleated Midi Skirtis available at Quince for $49.90.
Styling Tip:Lean into the trend’s use of natural materials with this cork-soled, woven raffia sandal.
As far as styling goes, the world is your fresh-shucked oyster!
Pair it with everything from plain white linen tops to wide-leg chambray pants.
Price:The Jolie Slide is available at Aerosoles for $110.
These casual shorts come in 12 coastal-grandmother approved colors
Pockets, hooray!
Styling Tip:Paper bag shorts can be a little daunting to style, but fear not.
Price:TheKISSMODA Paper Bag Shorts are available on Amazon for $24.59.
Hunker down with your garden magazines in this cozy blouse
A soft, shirred shirt?
Sounds good, but what are the benefits for a CG?
No need to change just toss those cooking magazines aside, and grab the glasses!
Price:The Button Front Shirred Blouse is available at Liverpool Los Angeles for $98.
Styling Tip:“May I tempt you with a homemade rose gummy?”
This is the key in of casual query a coastal grandma would ask a guest.
Price:TheFlat Top Hills Roseis available at Drizly for $13.50.
There’s no greater joy than glass goblets
Vintage-inspired?
For under $40, you could snag a set of these breathtaking depression glass-style wine glasses for yourself.
These beauties also align with theguide to the coastal grandmother decor.
“I think anything goes nowadays,” Alpana Singh toldWine Enthusiast.
Singh is a famed sommelier, restaurateur, and host of “Check, yo!”
Price:TheBormioli Rocco Romantic Stemware Glass Setis available on Amazon, starting at $37.27.
After that, meander through their other posts, including many that feature easy wine and snack pairings.
“A quality white button-down!
The vlogger is often seen in her classic CG button-down, as seen onBuzzfeed.
Price:The100% European Linen Long Sleeve Shirtis available at Quince, starting at $39.90.
CGs appreciate elegant, ethically created jewelry
By now, you know that coastal grannies love pearls.
They’re timeless and usher in that coastal aesthetic better than any trendy bauble.
So do yourself a favor once a year, and add a quality piece of jewelry to your collection.
Over time, you’ll curate an heirloom-worthy collection.
Price:The Pearl and Twisted Ring is available at Anna Beck for $175.
