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Baby shark, doo-doo doo-doo doo-doo!
So where did it come from?
Was it the brainchild of a mad genius or a fancy corporate executive?
Is there a specific formula that the composers followed to deliberately torment parents around the world?
total views clearly they know what they’re doing!
“We saw it was going to be special.”
Fast-forward, and the toddler anthem has racked up over2.2 billionviews on YouTube with no signs of slowing down.
Who could have guessed?
Their facial expressions aregold.
Some uniformed personnel alsogot in on the challenge, with some surprisingly elegant arm choreography and execution.
you’re free to’t ask for better marketing than that!
Since then, the song has only gotten more viral around the world.
But that doesn’t mean SmartStudy’s Pinkfong is going to rest on their laurels.
Who knows what else the company has up its sleeve?
Additionally, their net income likely more than doubled itself to about 5 billion won.
That is not chump change!
So where’s the money coming from?
Approximately 70% of SmartStudy’s revenue comes from digital sales, such as in-app purchases.
The remainder comes from physical sales, such asmerchandise.
And as for the future?
Furthermore, they may work with Amazon and Google to develop games.
As it turns out, the tune follows a formula that endears it especially to children.
For one, it’s repetitive, according to TheDaily Beast.
The video helps too, as it provides a visual stimulus for an immersive experience.
And while we’re tempted to send our condolences, the reality is that you could domuchworse.
That’s because the execs at SmartStudy’s Pinkfong really did try not to make it super annoying.
Parenting coach Susan Morley agrees, pointing out that songs like this prepare children for language.
And it’s certainly better than, say, “Barney & Friends.”
Most notably, it was a staple at summer camps and scouting retreats, according toVox.
So some folks might remember it from their own childhoods.
In addition to being a ubiquitous sing-along-song, “Baby Shark” has shown up before onYouTubeas well.
It went viral back then in Germany, foreshadowing the overwhelming success of the Pinkfong version.
But believe it or not, what you hear is an entirely different song from an entirely different composer.
There you have it, a recipe for success.
For sure, that’s not exactly comforting subject matter for babies and toddlers.
The culprits were Baby Shark Sing & Swim Bath Toys.
A recall was issued in response, and 7.5 million of the perilous playthings were pulled from store shelves.
Miles and Butler were convicted of misdemeanor cruelty to a prisoner in 2023 according toNBC News.
“Baby Shark Live!”
first hit arenas in 2019.
According to Pinkfong CEO Kim Min-seok, “Baby Shark Live!”
was an effort to revolutionize the brand.
Part of that plan includes short-form, mobile-friendly comic book stories called Webtoons.
Kim believes that Webtoons, which have already taken off in Korea, are the future of entertainment.
“Webtoons are similar in that you don’t need to remember the whole storyline.”
Kim also divulged that a “Baby Shark” theme park could soon be in the works.
Pinkfong has already tested the market by opening pop-up theme parks in Singapore and Malaysia.
