CoverGirl is positively iconic, and you even don’t have to wearmakeupto know that.
CoverGirlisa household name, after all.
If you think that you know everything there is to know about CoverGirl, think again.
According toCosmetics and Skin, the company rolled out with a handful of medicated makeup products.
First launched in 1961, the first CoverGirl products contained the bactericides methylparahydroxybenzoate, propylparahydroxybenzoate and hexachlorophene.
It launched with just three shades of foundation, catering to lighter skin tones.
Instead, it waspart of the Noxzema Chemical Company.
According toByrdie, Noxzema was developed in the early 20th century as a sunburn remedy.
CoverGirl actually used contouring as a marketing tactic.
Featuring high school students also helped CoverGirl cultivate a youthful, wholesome image for its brand.
The very first CoverGirl spokesperson was teenage model Jennifer O’Neill.
O’Neill became the face of the company in 1963 (viaE!
According toThe Christian Post, O’Neill is also an author and an activist.
They also expect their spokespeople to embody characteristics that the company values.
“We want to honor their confidence and help them shine in the spotlight.
We are thrilled they are lending their beautiful faces to CoverGirl.”
CoverGirl has also, of course, expanded their range of shades offered.
Her appointment caused a huge rise in CoverGirl’s popularity.
It’s clear that her impact on CoverGirl was massive, as it continues even today.
Brinkley has been around long enough to see the beauty and modeling industries change significantly.
You don’t have to feel so stagnant or like you’re waiting for an opportunity.
You’re making it, making opportunities every day.
That’s huge."
Just 17 at the time, Charles would soon be joined by other men repping cosmetics companies.
His CoverGirl status helped bring up the door for people of all genders representing beauty brands.
In 2017, YouTube beauty guru Manny Gutierrez was named the firstMaybelline New Yorkambassador (perAllure).
In 2016, Nura Afia became the brand’s first Muslim ambassador.
“Vitiligo awareness is something that is very important to me,” Deanna toldPeopleStyle.
I work with CoverGirl; I’m a black woman; I have vitiligo.
That is empowering."
In 1988, Noxell was acquired by powerhouse Procter & Gamble.
The company purchased Noxell Corporation in a $1.3 billion “stock swap deal.”
It demonstrates how it’s possible to be an accessible and innovative brand without inflicting suffering on animals.
We hope today’s announcement encourages more cosmetics companies to do the right thing."
How much longer can CoverGirl stay in business?
Coty’s four-year restructuring plan has the company feeling optimistic, though.
This is bigger than a new campaign or a tagline.
