When you think of Maybelline, images of bubblegum pink and lime green tubes ofmascaraprobably flood your mind first.
“The brush grips and curls the lashes easily, and the formula dries really quick.”
Maybelline sells more than just mascara, though.
There’s alotmore about Maybelline that you haven’t heard.
Here’s the truth.
Maybelline: A love story
Before there was Maybelline New York, there was Maybel Williams.
So, what did Maybel do?
She turned to makeup, of course.
Well, she turned to the cosmetics that were available to her at the time namely, petroleum jelly.
“The product worked.”
According to theMade in Chicago Museum, the team’s first product was called Lash-Brow-Ine before eventually becoming Maybelline.
In time, Williams secured an office which he called “Maybell Laboratories” near his home in Chicago.
He started to market Lash-Brow-Ine in newspapers and sold the cosmetic exclusively through mail order.
The brand soon created an eyebrow pencil in the colorred, followed by othercolorful eyeshadowsand liners.
However, it wasn’t untilthe ‘90sthatMaybelline adopted its iconic slogan.
Maybelline changed hands in the ’60s
By 1964, Maybelline was thriving.
However, its founder was not.
“The loss of his partner [Emery Shaver] was devastating.
He began looking for a buyer.”
Three years later, Plough Inc. bid $136 million for Maybelline and Williams accepted.
“Even the stock boy received one million dollars.
A large portion was given to The Goodwill and CARE.”
The new company promised to keep Maybelline in Chicago, but that promise was quickly broken.
Sharrie said her great-uncle was “heartbroken” upon seeing his former employees were being let go.
Maybelline’s headquarters was quickly moved to Memphis, Tenn. and manufacturing later began in Arkansas.
But another company had its eye on the brand.
From newspapers to radio to television, the label has pretty much tried it all.
Such conversations “soared” in the first half of 2018, Engagement Labs found.
But justhowis Maybelline doing that?
Thankfully for Maybelline, the makeup company has some of the most loyal customers out there.
Baby boomers, too, stick with Maybelline over classic labels like Estee Lauder, Clinique, and Avon.
Even professional makeup artists swear by Maybelline staples.
And that doesn’t just mean mascaras, but alsofoundations,lip tints, and eveneyelinersandeyebrow pencils.
Clearly, Maybelline provides what makeup lovers want in their products.
Oh, and did we mention that you might it get for under $10?
Well, you could.
Even supermodels wear the stuff.
“I am able to coverblemishesandunder-eye darknessusing two different tones.“Sold.
Maybe HE’S born with it.
Maybe it’s Maybelline.
By then, though, many of his fans had already heard the news.
Maybelline sells lipsticks for all
In 2019, Maybelline released its Color Sensational Made For All Lipstick.
Maybelline went into more details about the process onInstagram.
But are they actually as versatile as promised?
Is Maybelline cruelty-free?
This is true of Maybelline, too, as it is a L’Oreal-owned label.
A virtual Maybelline makeover
Let’s be real.
Buying makeup can be fun, sure, but it can also be a frustrating process.
Their Foundation Finder can help you match a product to your actual skin tone.
