Buying naturalbeauty productsis more than just a craze it’s part of an overallhealthy lifestyle.

We all know that natural is a popular buzzword, but what does “natural” really mean?

But, that is not necessarily true.

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You will never look at natural products the same way again when you learn their untold truth.

It turns out that many natural products are not natural at all.

“I am constantly trying to educate the public on this,” she revealed.

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Europe bans over 1,300 chemicals."

Natural products can contain carcinogens

Carcinogens are defined as anything that can cause cancer.

Many natural products contain chemicals that are known carcinogens.

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Connaughton revealed one of the worst offenders is deodorant, which can contain aluminum.

“Aluminum is bio-accumulative [meaning it] builds up and is stored in fat cells.”

“Sunscreen usually has [nanoparticles] of carcinogens.

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Nanoparticles are not required to be listed on labels.”

While natural preservatives exist, there is a caveat, which Connaughton explained.

So true natural products expire sooner."

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Furthermore, labels can be even more deceiving than they appear to be, especially if preservatives are listed.

Connaughton told me this can be problematic and dangerous.

“Like ‘fragrance’ the industry may use catch all terms such as ‘preservative.’

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Catch all terms should be avoided because different ingredients are able to hide behind it.”

Connaughton also revealed that preservatives used in natural products can be very dangerous.

“Common preservatives, [such as] Germaben and Germaben II are used often with natural products.

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These may cause skin irritations or reproductive or organ toxicity.

Another preservative, LiquaPar Oil contains parabens, which are carcinogenic, and endocrine disruptors.”

Rosenthal also told me that not all vitamin C is created equally.

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Something can only called vegan if it contains no animal or animal-derived ingredients.

But making sure you are using vegan products is not as cut and dry as it sounds.

This is because there are some natural ingredients that can come from both vegan and non-vegan sources.

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An example of this is squalane.Squalane isa chemical compoundnaturally found in the human body.

It helps us retain moisture, but unfortunately as we age our body makes less and less of it.

However, there are several sources of squalane that are used in skincare products, such as shark liver.

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While shark livers are natural, they aren’t vegan.

Luckily, there are vegan and way more sustainable sources of squalane such as sugarcane.

He told me, “Herbs are usually concentrated extracts that could trigger side effects or counter indications.”

We can avoid this buy understanding what the ingredients listed on the label really do.

Merville thinks consumer perception can be blamed for this misunderstanding.

“Homeopathic medicines are defined as drugs and regulated as such.

They undergo more quality controls than dietary supplements and must be labeled with clear indications.”