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This is where “Shark Tank” was supposed to come in.

The couple was after a $400,000 investment in exchange for 10% of their company.

CurlMix founders on “Shark Tank”

Lori Greiner dropped out of the deal for similar reasons.

Tim and Kim declined, leaving “Shark Tank” empty-handed by choice.

However, their decision has paid off greatly for the company in the long run.

CurlMix product image via Instagram

It also didn’t take the Lewises long to generate double what Robert Herjavec was offering for an investment.

Even better, the couple only had to forfeit 10% of their enterprise.

The financial growth didn’t stop there either.

By the end of 2021, CurlMix had brought in over $13 million in sales.

Much of this is thanks to the bestselling CurlMix Wash and Go System.

This package includes the Wash and Go shampoo, condition, moisturizer, and gel.

Each bottle is labeled with a number indicating which step is first.

However, customers may buy each product individually, too.

CurlMix’s impressive sales can also be attributed to the company going back to its subscription-based roots.

Additionally, they’ve launched anAmazonshop, which carries the same products as its website.

CurlMix owners Tim and Kim Lewis' success has also been documented in several publications.

In 2020, the couple was profiled byForbesfor its famed “30 Under 30” list.

Their tremendous crowdfunding efforts were also highlighted byBlack Enterprise, where the Lewises shared their goals for the future.

“By the year 2024, we expect to have $40M in annual revenue.