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things got a bit frizzy when the brand asked for $500,000 in exchange for 2.5% equity.

No shark was willing to take that bait.

Laura Schubert and Lillian Tung on “Shark Tank”

Nevertheless, long-time friends and Harvard classmates Schubert and Tung haven’t given up on their brand.

A small employee pool of about 11 to 50 individuals currently runs the multi-million dollar company, per Fur’sLinkedInprofile.

Fur co-founder Lillian Tung credits Fur’s success despite setbacks to the brand’s omnichannel marketing.

Lori Greiner, Laura Schubert, and Lillian Tung on “Shark Tank”

But co-founder Laura Schubert told Entrepreneur that’s just how she wants it.

“Being a mission-based brand, [removing the word pubic] was something that we could never do.

This is what we’re here to do: to encourage conversations around pubic hair and body hair.”

Laura Schubert and Lillian Tung pose with Fur Oil