Inspired by cocktails, each lipstick had a catchy name, such as merlot and bourbon.
Although she didn’t reach her goal of raising $27,000, she kept on with the company.
What was The Lip Bar’s experience on Shark Tank?
Upon going onto the show, they had $126,000 in sales during their two years in business.
Made with shea butter and avocado and jojoba oil, the cruelty-free lipsticks are moisturizing.
Put off by the cocktail logo, Robert Herjavec bowed out.
Butler and Spears turned to Daymond John, calling on his expertise to help their business.
However, he refused, commenting “You are never going to create anything new in this world.
You know, it’s lipstick.”
Eventually, all the sharks bowed out, leaving The Lip Bar without a deal.
What happened to The Lip Bar post-Shark Tank?
She called a Target buyer, and in 2016 The Lip Bar was carried on the corporation’s website.
Butler was unfazed by her lack of success in the tank.
“They were really cruel to us,” she said (viaNewsweek).
I couldn’t allow someone else to be the authority on my dream."
Now, Butler and her creative director Spears are enjoying the fruits of their labor without the cocktail logo.
How has The Lip Bar expanded since the show?
Afterward, they ventured into various different lip products, such as glosses and liners.
The Lip Bar has ventured into complexion products too, launching a best-selling tinted skin moisturizer in 2021.
As for The Lip Bar, the brand that Mr.
Wonderful said had zero chance of making it now has an annual revenue of over $5.5 million.
