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Sometimes, you just want to wear that cute pair of shoes without having to worry about the laces.

The creators of The Original Stretchlace had something similar in mind.

Brown boots with black Stretchlaces

No mess, no fuss, and no more tying up unruly shoelaces.

Sound like a dream come true?

The creators, wife and husband team Jamie and David Montz, thought so, too.

Jamie and David Montz on Shark Tank

The business partners were totally invested in their product.

They launched their business in 2015 and were eager to get an investment to grow their company.

Their proposal was $100,000 for 15% equity.

“Getting ready in the mornings was crazy.

I was tying three pairs of shoes.

Jamie told the judges.

Thus, the idea for The Original Stretchlace was born.

The two went on to test the product, live and in front of the curious Sharks.

Each of the “Shark Tank” starssaid they were out.

Their deal with Robert Herjavec would give The Original Stretchlace a boost like never before.

Theirwebsiteboasts an impressive amount of lace types, shapes, and colors.