A few years later in January 2020, it completely rebranded.
They additionally launched last year in the UK to positive reviews (viaThe Guardian).
Alongside their individual products, Bite Beauty opened its first Lip Lab in 2013.

However, they recently made an announcement that will change everything for their fans.
There are currently nine labs available to visit and one opening later this month in Nashville.
Becca Cosmetics ceased business in February 2022, though two of itscult productswere ultimately saved.

