In 2007, she launched her jewelry line and opened her first physical location in Manhattan soon after.
Trump then expanded her collection, allowing other jewelers to carry the fine assortment of baubles.
For ten years, Trump’s pricey accessories appeared to flourish.

However, once 2017 rolled around, the company announced they were shutting down its fine jewelry operation.
The many products were created using the finest diamonds, gold, and other metals.
Considering her wealthy lineage, such price tags were expected.

The Ivanka brand may have pointed to wanting a cost shift.
Some believed that she used her newfound White House status to help push her merchandise.
After it aired, several journalists reported receiving a “style alert” promoting the swanky wrist accessory.

Lord & Taylor briefly sold the lower-priced pieces, many of which were under $100.
As of this year, a quick search of their website does not reflect any Ivanka Trump jewelry.
One small diamond necklace was previously listed for $2,100 and is now on the site for $1,200.
Trump’s official website now sits vacant as well.