The couple first partnered with Target back in 2017 with the introduction of their Hearth & Hand line.
Why did the Gaineses' Target partnership cause controversy?
For about ten years now, Target has sold products to celebrate Pride.

The line this year included tuck-friendly swimwear for trans women, as well as Pride clothing for children.
As a result, some conservatives believe that the Gaineses shouldn’t be affiliated with the corporation.
It’s just that it’s kind of gone into overdrive," she said.

Campos-Duffy went on to call the artist, Erik Carnell, a trans Satanist.
As self-described Christians, the couple has been known toaffiliate with the controversial Antioch Community Churchin Waco, Texas.
“This is a clear biblical admonition.

“God defined marriage, not you and I.
God defined masculine and feminine, male and female, not you and I.”
A house divided cannot stand,” he wrote.
In 2021, the couple further addressed the allegations, touching on accusations of racism, as well.
“Sometimes I’m like, ‘Can I just make a statement?'”
says Joanna toThe Hollywood Reporter.
That’s the stuff that keeps me up."