The couple first partnered with Target back in 2017 with the introduction of their Hearth & Hand line.

Why did the Gaineses' Target partnership cause controversy?

For about ten years now, Target has sold products to celebrate Pride.

Chip and Joanna Gaines at the Emmys

The line this year included tuck-friendly swimwear for trans women, as well as Pride clothing for children.

As a result, some conservatives believe that the Gaineses shouldn’t be affiliated with the corporation.

It’s just that it’s kind of gone into overdrive," she said.

Chip and Joanna Gaines at event

Campos-Duffy went on to call the artist, Erik Carnell, a trans Satanist.

As self-described Christians, the couple has been known toaffiliate with the controversial Antioch Community Churchin Waco, Texas.

“This is a clear biblical admonition.

Chip and Joanna Gaines smiling

“God defined marriage, not you and I.

God defined masculine and feminine, male and female, not you and I.”

A house divided cannot stand,” he wrote.

In 2021, the couple further addressed the allegations, touching on accusations of racism, as well.

“Sometimes I’m like, ‘Can I just make a statement?'”

says Joanna toThe Hollywood Reporter.

That’s the stuff that keeps me up."